Why this book?
Plain Language in Plain English clearly explains the fundamental elements of plain language and its benefits for everyone inside and outside the workplace. Its 18 international contributors, all leaders in the movement, are led by Cheryl Stephens and her 30 years of experience in promoting plain language.
Discover the principles and use of plain language from the inside out, from how to encourage and implement a plain language policy at work to identifying your audience and defining your purpose to captivate your readers’ and listeners’ attention and understanding. As plain language focuses on the reader and “information that is understandable,” Cheryl and her team have composed a valuable resource that governments, businesses, service providers, healthcare workers, lawyers, and professionals in any field can use to enhance their written and visual documents. Plain Language in Plain English uses empathy, compassion, scientific research, and proven techniques for you and your organization to help people understand your important messages. This book is a comprehensive tool to have in your “communication toolbox”. |
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